Water Waste.
THE PROBLEM
Make a product that can create awareness on water waste and help people lesson their consumption.
RESPONSIBILITIES
Everything
TEAM
Julie Habbestad
Kareeem (collabortion brainstorming)
TIME SPAN
4 weeks
The process.
EMPATHIZE
DEFINE
IDEATE
PROTOTYPE
TEST
Understanding the problem.
I used these methods and tecniques in order to understand the problem better:
Literature Review
Interviews
Survey
Affinity Mapping
Research summary.
INSIGHT 2
The majority of the people that was interviewed did not know much about water consumption. Especially not how much water it takes to produce various products.
INSIGHT 2
Most people don’t actively think about their water usage, but majority said they were thought in their childhood to not use water wastefully because of electricity costs and warm water.
INSIGHT 1
Motivations they would have to use less water:
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Show the environmental effect
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Being able to track usage/pay by usage
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Being able to see an effect of efforts
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More knowledge
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Being able to see that they are not the only ones making a change
INSIGHT 4
A lot of people feel that they don’t know enough about how to reduce their water consumption.
INSIGHT 3
A lot of people think that they don’t have to be careful with their water usage because they have the mindset that there is so much water in Norway and especially in the west coast.
INSIGHT 5
Difficulties with saving water:
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Not having enough knowledge
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Not thinking about the it
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Being more conscious overall
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Being able to find out where they use the most water
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Mental health: Too many things to think about
Persona.
Context Scenario.
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Marie wakes up at 08:00. She jumps up to get in the shower. She thinks about a headline she read about recently about a water crisis but thinks to herself that they have plenty of water in the west coast of Norway. It wouldn’t make a difference to save if it was only her doing it anyway. She showers for 15 minutes.
When she is brushing her teeth, she shuts of the faucet out of habit as it is something that her parents taught her when she was young.
She heads over to work. In her lunchbreak her college is talking about a documentary she watched about how much water it takes to produce clothes while Marie is eating her chicken salad. Marie is shocked.
After she is finished at work, she makes herself a burger for dinner and look at an clothing shop on her mobile. She thinks about what her college was talking about at lunch. She decides to leave the app and not buy anything. Just then she gets a message about helping her friend out with something.
She forgets about the topic and goes to help her friend.
When she comes home, she pays the rent of her apartment. Everything is included so she pays the same amount per. month
Her friend invited her to her birthday party. She doesn’t feel like she has anything to wear, so she goes into a clothing app and buys herself some new clothes.
She then brushes her teeth and goes to sleep.
Problem Statement.
Marie is struggling with lack of motivation to lower her water consumption due to predefined ideas, lack of knowledge and positive feedback.
If we can solve this problem, it would impact the world and future generations by changing our habits, beliefs, and behavior around water in a way that would impact water resources positively and a healthier earth overall.
How Might We.
How might we make it easier for people to lower their ecological footprint?
How might we provide knowledge about water consumption?
How might we make think about their water consumption?
How might we show that they are making a change with their actions?
How might we give positive feedback when they are reducing their water consumption?
Ideation Process.
I took the time to reflect on my persona, user scenarios and problem statement. I then used my HMW questions to fuel my ideation sessions to generate ideas that could solve the users pain points. Here are the ideation methods I used:
Mindmapping
Brainstorming
Sketchmapping
Mindmapping.
I wanted to start the mind mapping with a fresh mind, so I started with writing whatever ideas came to mind until I hit a block. Then I did some research on other products which made me get a lot of new ideas.
Brainstorming.
I wanted to start the mind mapping with a fresh mind, so I started with writing whatever ideas came to mind until I hit a block. Then I did some research on other products which made me get a lot of new ideas.
Me and my classmate started with coming up with as many ideas as we could in the first session. Both of us prepared ideas we had thought of beforehand at the start of the session and then we built on from there. We also used out problem statements and “HMW”. We came back to the session the next day to add some new ideas and to vote on the ideas we liked the best.
We then collected all the ideas we had voted on and worked further with them alone. I did this by writing down the ideas.
Sketchmapping.
Here I worked on some of the ideas I liked the best.
The idea.
I combined two of my top ideas as I though all those features would make a good solution:
A quiz/course app with a habit tracker and possibly with a simple water consumption calculator.
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The habit tracker is going to be “open” where the user can add habits that also are not related to water consumption.
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“Articles” with information. Information gets revealed when user answer questions. They get the right answer and gets to read more about it. After they have completed the entire page everything is shown when they go back into the page later – They do not have to do it all over again.
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Water consumption calculator in the start of the app. Simple questions. Visualization of their use with icons. Show users water consumption compared to other in user’s country and world.
Sitemap.
Flowchart.
Task Flow.
Persuasive Design.
VISCERAL
A pleasant and minimalistic
design that relaxes the user.
Icons that lessens cognitive overload.
BEHAVIORAL
Users are able to pick between a simple or advanced version of the course.
Courses
If they don't want to go through all the courses, they can watch a overview video of the whole topic
Habit Tracker
Users can see their progress visualized in the habit overview and in the individual details of each habit
REFLECTIVE
The user can tell a story their water footprint and how it compares to the rest of the country and the world
The user can tell a story about what they can do to lesson their water footprint
The user can tell a story about what they learned about water consumption
A overview of each week
Users are able to pick if they want notifications to remind them of the habit
Change
Low-Fidelity Wireframes.
Onboarding
Footprint Calculator
Habit
Courses
Usability Testing.
I conducted the testing with five separate participants.
Tasks
Calculate your water/ecological footprint
Learn about how you can lessen your consumption
Create a habit based on the advice
Learn more about the topic of water consumption
Key Insights & Solutions.
INSIGHT 1
The participants did not think they would use the habit tracker. Therefor a solution would be to remove it and make the app even simpler and instead implement daily notifications with information about why it is important to use less water or instead let the users track their consumption over time with questions (footprint calculator), like one of the participants suggested.
INSIGHT 2
As one of the participants mentioned it would be a good idea to make the app something that would be included in daily appliances or something similar. That way it would be implemented into people’s lives much more effortlessly.
INSIGHT 3
In order to attract people that are motivated by money rather than environmental causes I could also add ways people can save money when saving water.
All of the participants liked the habit tracker the least as they didn’t think they would use it. On the other side the participants favorite feature was the footprint calculator.
Most of the participants didn’t think they would download the app unless they got more information about why water consumption is important and what the app could do for them.